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     Every page of Today Magazine is full-color glossy — a classy, upscale look with ads and photos that really pop — so all of our ads are automatically full-color ... but another Valley mag is newsprint (except for the cover) and charges extra for full-color ads, so be sure to compare apples to apples. The look of newsprint leaves us flat. How about you? 

     Further, the other two Valley mags mail only to a limited upper-income demographic — Today Magazine is mailed to the entire upper-income audience of the Farmington Valley. 

     When you think of Today Magazine, think classy full-color glossy, with a long-lasting shelf life,  mailed directly to everyone — not just wealthier Valley residents — because of course every Valley resident is valuable, regardless of income. 

     Conventional wisdom says it's beneficial for advertisers to reach only an upper-income audience, but we maintain the best value for our advertisers is reaching every address in the Valley with our unique local news coverage — yes, Today Magazine reaches every residence and every business in the Farmington Valley ... including the Valley's entire all-inclusive upper-income demographic. 

• Our print circulation is  more than double  other Valley mags ... far better Cost Per 1000 

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• Covering the Heart of the Farmington Valley and Beyond

• Recording Connecticut's Underreported Upside

• Five Towns • One Aim — Exceptional Community Journalism 

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