DEBUT DISCOUNT — 10% OFF ALL AD RATES
Debut advertisers receive a 10% discount off the rates below for their entire campaign. Use promo code DEBUT — nonprofits receive a 20% discount: DEBUT501c3.
Canton Today has debuted already. Phase 2 of our business plan is to introduce community magazines in Avon and Simsbury as well.
• TODAY MAGAZINE ONLINE •
• TODAY MAGAZINE ONLINE •




Community News That Matters Nationwide — Award-Winning — Recording Connecticut's Underreported Upside
Covering the Heart of the Farmington Valley and Beyond
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GREAT NEWS — an amazing TEAM EFFORT — we've won 68 SPJ awards in 6 years > News Story
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Print + Digital SPECIAL EDITION > WWII Heroes from Greatest Generation • Best of Today Magazine
Reserve Your Ad Space Today > 860-988-1910 • advertise @ TodayPublishing.net
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MONTHLY MAGAZINE • December • November • Other Digital Editions
NEWS SITE > TODAY ONLINE Valley Events > Today CALENDAR
• Today Magazine Print Circulation > More Than Double Other Valley Mags • Cost Per 1000 > Far Better •
ADVERTISING MEDIA KIT
QUESTIONS?
CONTACT TODAY
PHONE
860-988-1910
advertise @ TodayPublishing.net
AD SPECIAL • 10% DISCOUNT 6-Month Ad Campaign
Receive a 10% discount for
an ad campaign of six consecutive months or longer
AWARD-WINNING JOURNALISM
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Today Magazine and Today Publishing have won 68 SPJ awards in 5+ years since our debut in October 2018
SPJ = Society of Professional Journalists
SPJ is an acclaimed U.S. media agency
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2024 Award Story
Today wins most SPJ awards
among CT magazines
2023 Award Story
Sweet 16: More SPJ awards for Today
2022 Award Story
2021 Award Story
Nine more SPJ awards for Today
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Editor-in-chief Bruce Deckert has won
43 SPJ awards — 41 with Today, including his first-place award in 2020 for a cover story on volunteer fire departments and the 9/11 connection
What's in it for our advertising sponsors?
Simple — the win-win of a rare opportunity for you to boost your brand while investing in Connecticut's Farmington Valley community and beyond.
Today Publishing produces a true Valley magazine because we cover and reach all five core Valley towns — Avon • Canton • Farmington • Granby • Simsbury
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Today Magazine, our monthly digital publication, reaches the global online world and is emblazoned across our extensive social media platforms — with ads linked to advertiser websites.
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We also publish our unique take on community news in Today Online — our news site with budget-friendly ad rates.
• By the way, we've reduced our digital ad rates — Ad Rates
• Can you afford a $50 ad? That's where our rates now start — really!




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Every page of Today Magazine is full-color glossy — a classy, upscale look with ads and photos that really pop — so all of our ads are automatically full-color ... but another Valley mag is newsprint (except for the cover) and charges extra for full-color ads, so be sure to compare apples to apples. The look of newsprint leaves us flat. How about you?
Further, the other two Valley mags mail only to a limited upper-income demographic — Today Magazine is mailed to the entire upper-income audience of the Farmington Valley.
When you think of Today Magazine, think classy full-color glossy, with a long-lasting shelf life, mailed directly to everyone — not just wealthier Valley residents — because of course every Valley resident is valuable, regardless of income.
Conventional wisdom says it's beneficial for advertisers to reach only an upper-income audience, but we maintain the best value for our advertisers is reaching every address in the Valley with our unique local news coverage — yes, Today Magazine reaches every residence and every business in the Farmington Valley ... including the Valley's entire all-inclusive upper-income demographic.
• Our print circulation is more than double other Valley mags ... far better Cost Per 1000
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• Covering the Heart of the Farmington Valley and Beyond
• Recording Connecticut's Underreported Upside
• Five Towns • One Aim — Exceptional Community Journalism
Here's the upside when you advertise in our print-and-digital publication that covers the heart of the Farmington Valley and beyond:
• Print + Digital — The best of both worlds
• 100% Distribution — Print edition reaches not only the entire upper-income demographic of Avon, Canton, Farmington, Granby and Simsbury but also every other Valley residence and business
• Circulation: 42,000+ — Two other Valley mags reach less than 20,000
• Dynamic Digital Presence — In our digital edition, ads are linked to advertiser websites —
and advertisers get another link in our Advertising Sponsors Directory
• Full-Color Glossy, Award-Winning — Managed by an award-winning journalist
Our Print + Digital Special Edition is in the works — and having Today Magazine in print certainly benefits every advertiser who wants to reach the strategic Valley market. Here's why...
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TODAY ONLINE NEWS SITE
Our Today Online news site can publish your compelling news any day of the week — distinct from our Monthly Digital Magazine
• Cost-Effective Way to Expand Your Digital Reach
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TO REVIEW — When you advertise in our print-and-digital magazine, your message is mailed to all the homes, businesses, condos, apartments and P.O. boxes in all five Valley towns —
100% distribution, a robust circulation of 42,000+ addresses.
Two other Valley mags are mailed only to a smaller subset of homes primarily in four Valley towns, a limited upper-income demographic. One has a circulation of less than 20,000 addresses, another is at about 12,000.
Today Magazine reaches not only the Valley's complete upper-income demographic but also every other business and residence in the Farmington Valley — from the highest-income household to the lowest. We believe all Valley residents are valuable, whatever their income.
Our goal is exceptional community journalism — and for local journalism to truly be community journalism, our award-winning magazine needs to reach everyone in the Valley ... of course!
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COVER STORY PACKAGE
Let's talk if your business wants to guarantee a cover story — to order the Cover Story Package, your cover story needs to have a worthy news angle and must be approved by Today Publishing
PRINT + DIGITAL
Magazine Size
8.5 inches x 11 inches
Since the financial fallout of the COVID shutdown and other factors have interrupted our monthly print edition, we are publishing a digital-exclusive monthly magazine

• Note on Ad Specs — Our ad specs aka ad sizes are based on a print-and-digital template measuring 8.5 inches by 11 inches
• Since Today Magazine is totally digital these days, the actual size of our digital-exclusive publication will vary (of course) depending
on your digital access — whether via a desktop computer, tablet, smartphone or another device •
• QUESTIONS? Contact TODAY — PHONE 860-988-1910 • EMAIL advertise @ TodayPublishing.net •